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Projects Analytics: Web Copy
The client was looking to revive existing web copy for professionals in construction, architecture and related industries. Despite having very little prior knowledge of project management software, I took on the challenge to compose informative, yet approachable copy with appropriate call-to-action statements.
Web copywriting project for a software company.
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The Kodo: Web Copy
The client, a real estate investment company launching a new luxury rental property, wanted to appeal to an international, Millennial audience.
I helped shape the brand voice, tagline and terminology to reflect the brand’s modern, hip personality. Points of emphasis were the property’s five-star amenities and location in the up-and-coming Koreatown neighborhood.
Web copywriting project for a luxury rental property in LA’s Koreatown.
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